I wanted to dive into the disconnected UK transport system and pull things together into a unified design system for cycling, riding the Tube or Buses, National Rail and using your Oyster Card.

A collaboration between a small team of designers and TfL to improve navigation around stations, with a whole new spatial sound experience to guide customers, including those with vision impairments.

Creating simpler, less clinical interfaces for wellness and meditation to help in times of stress.

Believing in a more connected, intuitive experience is a key principle behind my design vision for public transport.

Redesigning a beloved product from the ground up with a whole new direction, to share the best places in the world, took a great amount of reinvention and consideration.

I focused on bringing out the relieving feeling of taking the product, coupled with the vibrancy of nature, where all the ingredients are derived from.

Focusing on the distinct natural colours of the herbs and ingredients, I introduced new infusions of colour, text dominance and playful gradients and repetition to drive dynamism.

Nudie Snacks prides itself in using wonky vegetables and focusing on natural ingredients. This powerful proposition lended itself beautifully to ripping up the conventional clean playbook, and to doing things differently.

I wanted to create a visual connection across the product, branding, website and marketing that celebrated the world's places, with content front and centre everywhere.

This project investigates how we can improve parks and public spaces for everyone, and to make it easier to compare and see what they offer, how safe they are and when they're open.